ROS Rollentechnik Privacy policy
Skip menu
Sprache | Language:

Data pri­va­cy

Data privacy

The operators of these pages take your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data privacy provisions as well as this data privacy statement.
The use of our website is normally possible without providing personal data. Insofar as personal data are recorded on our pages (such as name, address or email addresses), this always takes place as far as possible on a voluntary basis. The data will not be disclosed to third parties without your explicit consent.
Please note that transmitting data on the Internet (e.g. when communicating by email) may involve security shortcomings. Protecting data completely from access by third parties is not possible.

Information for the responsible body

This data privacy statement is intended to inform users of this website about the type, extent and purpose of recording and using personal data by the website operator.

ROS RollenTechnik GmbH
Herr Damiano Mele, Alexander Remes, Ralf Zander
Schildarpstr. 57
D-48712 Gescher
Tel. +49 2542 91886-0

We take your privacy very seriously and treat your personal data confidentially and in accordance with statutory provisions. As new technologies and the ongoing development of this website may involve changes made to this data privacy statement, we recommend that you consult the data privacy statement again at regular intervals.

Definitions of the terms used (e.g. “personal data” or “processing”) can be found in art. 4 GDPR.

Status: february 2021

Types of processed data:

  • Master data (e.g. names, addresses)
  • Contact details (e.g. email, phone numbers)
  • Content data (e.g. text input, photos, videos)
  • Usage data (e.g. visited web pages, interest in content, access times)
  • Meta/communication data (e.g. device information, IP addresses

Processing of special categories of data (art. 9 para. 1 GDPR):
No special categories of data are processed.

Categories of data subjects in question:

  • Customers / prospects / suppliers
  • Visitors and users of online services
  • Below we also refer to the individuals in question collectively as users

Purpose of processing:

  • Provision of the online services, their content and functions
  • Provision of contractual arrangements, service and customer care
  • Replies to contact requests and communication with users
  • Marketing, advertising and market research
  • Security measures
  1. Relevant legal foundations
    1. In accordance with art. 13 GDPR, we inform you of the legal foundations of our data processing activities. If the legal basis is not stated in the data privacy statement, the following applies. The legal basis for obtaining consent is art. 6 para. 1 lit. a and art. 7 GDPR, the legal basis for processing to perform our services and execute contractual measures as well as replying to inquiries is art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is art. 6 para. 1 lit. c GDPR, and the legal basis for processing to safeguard our legitimate interests is art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or any other natural person require the processing of personal data, art. 6 para. 1 lit. d GDPR serves as the legal basis.
  2. Changes and updates to the data privacy statement
    1. We ask you to keep yourself regularly informed about the content of our data privacy statement. We shall adjust the data privacy statement as soon as the changes we make to data processing require it. We shall inform you as soon as the changes require participation on your part (e.g. consent) or any other individual notification.
  3. Security measures
    1. We take appropriate technical and organizational measures in accordance with art. 32 GDPR, while taking account of the state of technology, the implementation costs and the type, the extent, the circumstances and the purposes of the processing as well as the different likelihood of occurrence and severity of the risk for the rights and freedoms of natural persons, in order to ensure a level of protection commensurate with the risk; these measures include in particular the assurance of confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, assurance of availability and their disconnection in relation to them. In addition, we have established procedures, which ensure the maintenance of data subject rights, deletion of data and a response to the compromising of data. In addition, we already consider the protection of personal data in the development or selection of software as well as procedures considered in accordance with the principle of data protection through technology design and data protection-friendly settings (art. 25 GDPR).
    2. The security measures include in particular the encrypted transmission of data between your browser and our server.
  4. Collaboration with order processors and third parties
    1. If, in the context of our processing, we disclose data to other individuals and companies (order processors or third parties), transmit the data to them or otherwise allow them access to the data, this shall occur only on the basis of a statutory authorization (e.g. if transmission of the data to third parties such as to payment service providers is required in accordance with art. 6 para. 1 lit. b GDPR to fulfill the contract), you have consented to it, a legal obligation requires this or it is based on our legitimate interests (e.g. the use of agents, web hosts, etc.).
    2. If we commission third parties to process data based on what is known as an order processing contract, this shall occur on the basis of art. 28 GDPR.
  5. Transfers to third countries
    1. If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this occurs in the context of using the services of third parties or the disclosure or transmission of data to third parties, this shall only occur if it is done to fulfill our (pre) contractual obligations, based on your consent, on the basis of a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we shall process the data or have the data processed in a third country only if the special requirements of art. 44 ff. GDPR exist. This means the processing is carried out, for example, based on specific guarantees, such as the officially acknowledged level of data protection corresponding to that of the EU (e.g. for the USA through the Privacy Shield) or compliance with officially acknowledged special contractual obligations (referred to as standard contractual clauses).
  6. Rights of data subjects
    1. You have the right to request confirmation as to whether relevant data are processed and for information about this data as well as further information and a copy of the data in accordance with art. 15 GDPR.
    2. In accordance with art. 16 GDPR, you have the right to demand the completion of data concerning you or the correction of any incorrect data concerning you.
    3. In accordance with art. 17 GDPR you have the right to demand that relevant data be deleted without delay or alternatively to demand a restriction to processing of the data in accordance with art. 18 GDPR.
    4. You have the right to demand that you will receive the data concerning you, which you have provided to us, in accordance with art. 20 GDPR and to request transmission of the data to other responsible bodies.
    5. You also have the right in accordance with art. 77 GDPR to file a complaint with the supervisory authority responsible.
  7. Right of revocation
    1. You have the right to revoke consent you have given in accordance with art. 7 para. 3 GDPR with effect in the future.
  8. Right of objection
    1. You may object to the future processing of data concerning you in accordance with art. 21 GDPR at any time. The objection may be lodged in particular against processing for direct marketing purposes.
  9. Cookies and the right to object to direct marketing
    1. We set temporary and permanent cookies, i.e. small files, which are stored on users’ devices (for an explanation of the term and function, refer to the last section of this data privacy statement). Cookies are partly used for security purposes or are required to operate our online services (e.g., for presentation of the website) or to store the user’s decision when confirming the cookie banner. In addition, we or our technology partners use cookies to measure reach and for marketing purposes, which users are informed about in the course of the data privacy statement.
    2. A general objection to the use of cookies employed for online marketing purposes is explained for a variety of services, especially in the case of tracking on the US site or the EU site http://www.youronlinechoices.c... . Furthermore, the storage of cookies can be achieved by switching them off in your browser settings. Please note that not all the features of this online program may be used in this case.
  10. Deletion of data
    1. The data we have processed will be deleted or limited in terms of processing in accordance with art. 17 and 18 GDPR. Unless explicitly stated in this data privacy statement, the data we have stored will be deleted as soon as they are no longer required for their intended purpose and deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are required for other and legally permissible purposes, processing of the data will be restricted. This means the data are blocked and not processed for other purposes. This applies, for example, to data that must be stored for reasons subject to commercial or tax law.
    2. Germany: Based on legal requirements, the storage takes place in particular for six years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, business letters, accounting documents, etc.) as well as for 10 years in accordance with § 147 para. 1 AO (books, records, status reports, accounting documents, commercial and business letters, relevant tax documents, etc.).
  11. Provision of contractual services
    1. We process master data (e.g. names and addresses as well as contact details of users), contract details (e.g. services used, names of contacts, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with art. 6 para. 1 lit b. GDPR. The entries marked as mandatory in online forms are required to conclude the contract.
    2. Users have the option of creating a user account, in which they can view their orders in particular. As part of the registration process, users will be notified of the required mandatory information. User accounts are not public and cannot be indexed by search engines. Whenever users have terminated their user accounts, the data in relation to the user account are deleted, subject to their retention for reasons required under commercial or tax law in accordance with art. 6 para. 1 lit. c GDPR. It is incumbent on users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all the user’s stored data during the contract term.
    3. As part of the registration process and repeated logins as well as the use of our online services, we store the IP address and the time of any user action. Storage is subject to protection of our legitimate interests as well as the user in terms of misuse and other unauthorized usage. No disclosure of the data to third parties shall normally take place, unless it is required to prosecute our claims or there is a legal obligation to do so in accordance with art. 6 para. 1 lit. c GDPR.
    4. We process usage data (e.g. the visited web pages of our online services, interest in our products) and content data (e.g. inputs in the contact form or user profile) for promotional purposes in a user profile, in order to show product information to users, for example, based on the services they have previously used.
    5. Deletion takes place after expiry of the statutory guarantee and comparable obligations, the requirement to store the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiration (end of storage obligation under commercial law (six years) and tax law (10 years)); information on the customer account remains until it is deleted.
  12. Making contact
    1. When contacting us (by contact form or email), the user’s information will be processed in order to deal with the contact inquiry and its handling in accordance with art. 6 para. 1 lit. b) GDPR..
    2. The user’s information will be stored in our customer relationship management system (CRM system) initially for seven days.
    3. We delete these inquiries if they are no longer required. We review the requirement every two years; we store inquiries from customers who have a customer account permanently and for deletion purposes we refer to the details on the customer account. In the case of statutory archiving obligations, the deletion takes place after their expiry (end of storage obligation under commercial law (six years) and tax law (10 years)).
  13. Comments and posts
    1. Whenever users leave comments or other posts, their IP addresses are stored based on our legitimate interests for seven days within the meaning of art. 6 para. 1 lit. f. GDPR.
    2. This is enacted for our security, in case someone leaves unlawful material in the comments and posts section (insults, prohibited political propaganda, etc.). In this case, we may be sued for the comment or post and are therefore interested in the author’s identity.
  14. Recording of access data and log files
    1. Based on our legitimate interests within the meaning of art. 6 para. 1 lit. f. GDPR, we record details of every access to the server on which this service exists (known as server log files). The access data include the name of the retrieved website, file, date and time of retrieval, the amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previous page visited), IP address and the requesting provider. Log files are stored for seven days. Backups are stored for 30 days.
    2. Log file information is stored for security reasons (e.g. to investigate misuse or fraudulent activities) for a maximum period of seven days and then deleted. Data that have to be stored further for evidential purposes are excluded from being deleted until the final clarification of the incident..
  15. Online presence in social media
    1. Based on our legitimate interests within the meaning of art. 6 para. 1 lit. f. GDPR, we maintain an online presence within social media networks and platforms, in order to be able to communicate with active customers, prospects and users there and inform them about our services. When accessing these networks and platforms, the terms and conditions and data processing guidelines of the respective operators apply.
    2. Unless otherwise stated in our data privacy statement, we process users’ data as long as they communicate with us within the social networks and platforms, such as writing posts on our online media sites or sending us messages.
  16. Cookies; measuring reach
    1. Cookies are information, which is transferred from our web server or third-party web servers to users’ web browsers and are stored there for retrieval later on. Cookies may involve small files or other types of information storage.
    2. We use session cookies, which are only stored for the period of the current visit to our online presence (e.g. to save your login status or enable the shopping cart function and therefore the use of our online facilities). In a session cookie a randomly generated unique identification number is stored, known as a session ID. In addition, a cookie includes information about its origin and storage period. These cookies cannot store any other data. Session cookies are deleted whenever you have finished using our online facilities and you log out or close your browser, for example.
    3. Users are informed about the use of cookies in the context of pseudonymous reach measurement as part of this data privacy statement.
    4. If users do not wish to have cookies stored on their computer, they are asked to disable the appropriate option in their browser’s system settings. Stored cookies can be deleted in the browser’s system settings. The exclusion of cookies may lead to functional restrictions of our online facilities.
    5. You can object to the use of cookies, which are employed to measure customer reach and promotional purposes on the Network Advertising Initiative’s opt-out page (http://optout.networkadvertisi... ) as well as the US website ( ) or the European website (http://www.youronlinechoices.c... /).
  17. Google Analytics
    1. Based on our legitimate interests (i.e. interest in the analysis, optimization and commercial operation of our online facilities within the meaning of art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service of Google LLC (Google). Google uses cookies. The information generated by the cookie about the use of online facilities by the user is normally transmitted to a Google server in the United States and stored there.
    2. Google is certified under the Privacy Shield agreement and thus provides a guarantee to comply with European data privacy law (
    3. Google will use this information on our behalf to evaluate the use of our online facilities by users, to compile reports on activities within these online facilities and to provide us with further services associated with the use of these online facilities and use of the Internet. As such, pseudonymous user profiles of users can be created from the processed data.
    4. We use Google Analytics to display the advertisements run within the advertising services of Google and its partners only to those users who have shown an interest in our online services or who have certain characteristics (e.g. interest in certain subjects or products, which are determined by the websites they visit), which we submit to Google (known as remarketing or Google Analytics audiences). With remarketing audiences we also wish to ensure that our ads match the potential interest of users and do not have an annoying effect.
    5. We use Google Analytics only with activated IP anonymization. This means the user’s IP address is abbreviated by Google within member states of the European Union or in other contracting states of the agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a server in the United States and abbreviated there.
    6. The IP address transmitted from the user’s browser is not merged with other data by Google. Users can prevent cookies from being stored by adjusting their browser settings; in addition, users can prevent Google from collecting the data generated by the cookie and related to their use of the online services as well as the data being processed by Google by downloading and installing the browser plugin available under the following link:
    7. For further information about Google’s use of data and the settings and opt-out options available, refer to Google’s websites: (Data usage by Google when you use our partners’ websites or apps), (Data usage for promotional purposes), (Managing information, which Google uses to show you advertising).
    8. Otherwise, the personal data will be anonymized or deleted after a period of 14 months.
  18. Google re/marketing services
    1. Based on our legitimate interests, (i.e. interest in analyzing, optimizing and the commercial operation of our online facilities within the meaning of art. 6 para. 1 lit. f. GDPR), we use the marketing and remarketing services (Google marketing services) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (Google)..
    2. Google is certified under the Privacy Shield agreement and thus provides a guarantee to comply with European data privacy law (
    3. Google marketing services allow us to display ads for and on our websites in a more targeted manner, in order to present our users only with ads that potentially match their interests. If a user is shown ads for products he has shown an interest in on other websites, for example, we refer to this as remarketing. For these purposes, when Google or other websites are accessed, on which Google marketing services are active, a code is immediately issued by Google and what are known as (re) marketing tags (invisible graphics or code, also referred to as web beacons) are incorporated in the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies similar technologies can also be used). The cookies can be set by various domains, including,,,, or This file makes a note of which websites the user has visited, what content he is interested in and what products and services he has clicked on along with technical information about the browser and operating system, linked websites, visit times and other details in relation to use of the online facilities. The user’s IP address is also recorded, whereby in the context of Google Analytics we notify you that the IP address is abbreviated within member states of the European Union or in other parties to the agreement on the European Economic Area and only in exceptional cases is it transmitted entirely to a Google service in the United States and abbreviated there. The IP address is not merged with the user’s data within other Google services. The aforementioned information may be linked by Google with such information from other sources. If the user then visits other websites, he may be shown ads tailored to him and his interests.
    4. Users’ data are processed pseudonymously in the context of Google marketing services. This means Google stores and processes not the user’s name or email address, for example, but processes the relevant cookie-related data within the anonymized user profiles. From Google’s perspective, this means the ads are not managed and displayed for a specifically identifiable person but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without pseudonymization. The information collected by Google marketing services about the users is transmitted to Google and stored on Google’s servers in the United States.
    5. Among Google’s marketing services we use is the online promotional program Google AdWords. In the case of Google AdWords, each AdWords customer receives a different conversion cookie. Cookies can therefore not be tracked across the websites of AdWords customers. The information obtained using the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who have clicked on their ad and have been forwarded to a site marked with a conversion tracking tag. However, they do not receive any information that would allow them to identify users personally.
    6. We can embed third-party ads based on Google marketing services’ DoubleClick. DoubleClick uses cookies, with which Google and its partner websites can run ads based on user visits to this or other websites.
    7. We can embed third-party ads based on Google marketing services’ AdSense. AdSense uses cookies, with which Google and its partner websites can run ads based on user visits to this or other websites online.
    8. We can also deploy the Google Optimizer service. Google Optimizer allows us to conduct what is known as A/B testing as to how various changes to a website affect it (such as changes to input fields, the design, etc.). For these tests, cookies are stored on users’ devices. As such, only pseudonymized user data are processed.
    9. In addition, we can use the Google Tag Manager to integrate and manage our Google analysis and marketing services on our website.
    10. For more information about using data for marketing purposes by Google, refer to the overview page, Google’s data privacy statement at
    11. If you wish to opt out of interest-based advertising by Google marketing services, you can make use of the settings and opt-out options provided by Google at
    12. Utilization of Facebook Pixel

      1. Scope of Processing Personal Data

      We employ the Facebook Pixel provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, and their representative in the Union, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal H, D2 Dublin, Ireland (hereinafter referred to as "Facebook"). With its help, we can track the actions of users after they have seen or clicked on a Facebook advertisement. This may involve the storage and analysis of personal data, especially user activity (particularly which pages have been visited and which elements have been clicked on), device and browser information (especially the IP address and operating system), data about the displayed advertisements (especially which advertisements were shown and whether the user clicked on them), and also data from advertising partners (especially pseudonymized user IDs). This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes. Data may be transmitted to servers of Facebook in the USA. The data collected in this way is anonymous to us, meaning we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook may link this data with your Facebook account and also use it for its own advertising purposes, in accordance with Facebook's data usage policy. For further information on data processing by Facebook, please visit:

      1. Purpose of Data Processing

      The use of the Facebook Pixel is for the analysis and optimization of advertising measures.

      1. Legal Basis for Processing Personal Data

      The legal basis for processing users' personal data is generally the user's consent under Art. 6(1) sentence 1 lit. a GDPR.

      1. Duration of Storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, such as for tax and accounting purposes.

      1. Exercising Your Rights

      You have the right to revoke your data protection consent declaration at any time. Revoking your consent does not affect the lawfulness of processing based on consent before its withdrawal. You can prevent Facebook from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, using the "Do Not Track" feature of a supporting browser, disabling script code execution in your browser, or installing a script blocker such as NoScript ( or Ghostery ( in your browser. For further information on objection and removal options regarding Facebook, please visit:

  19. Integration of third-party services and content
    1. Based on our legitimate interests (i.e. interest in analyzing, optimizing and commercial operation of our online facilities within the meaning of art. 6 para. 1 lit. f. GDPR) we use the content and service offers of third-party providers within our online facilities to integrate their content and services, such as videos or fonts (described below uniformly as content). This always assumes that the third-party providers of this content note the users’ IP address, as without the IP address they are unable to send the content to their browser. The IP address is therefore required for this content to be presented. We endeavor to use only such content whose respective providers only use the IP address to deliver the content. Third-party providers can also use what are known as pixel tags (invisible graphics, also referred to as web beacons) for statistical or marketing purposes. The pixel tags can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the users’ devices and may include technical information about the browser and operating system, referring websites, visit times and other details about usage of our online facilities as well as be connected with information from other sources.
    2. The following presentation provides an overview of third-party providers along with their content and links to their data privacy statements, which include further information on the processing of data and, already mentioned here in part, their opt-out options.
      1. External fonts used by Google, LLC., (Google fonts). The integration of Google fonts is conducted by server retrieval at Google (normally in the United States). Data privacy statement at, opt-out at
      2. Maps provided by Google Maps of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data privacy statement at, opt-out at
      3. Videos of the YouTube platform provided by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data privacy statement at, opt-out at
      4. External CDN of Google LLC, e.g. Jquery. The integration of Google CDN is conducted by server retrieval at Google (normally in the United States). Data privacy statement at, opt-out at
    3. This website contains Add This plugins, which allow you to set bookmarks or shared use of interesting website content. With the use of Add This, cookies are used. The data generated (such as usage time or browser language) are transmitted to Add This LLC in the US and processed there. Further information on data processing by Add This LLC and data privacy maintained by Add This LLC is available at unter This website includes in particular information about the type of data processed and its intended purpose. We do not process the data in question any further. Buy using the Add This field, you declare your consent to data processing by Add This LLC, and you do so to the extent shown on the website You can object to the use of your date by using opt-out cookies at any time. You can find out more at the aforementioned website of Add This LLC about the Network Advertising Initiative’s opt-out page (http://optout.networkadvertisi...) as well as the US website ( ) or the European website (http://www.youronlinechoices.c...).
  20. Mouseflow
    1. You have the right for reasons arising from your particular situation to object to the processing of personal data in relation to you based on art. 6 (1) f GDPR at any time. As such, you can disable recording of your data on all websites that use Mouseflow globally for the browser you currently use by following this link:
  21. Adobe Typekit web fonts
    1. For the consistent presentation of certain typefaces, our website uses what are known as Adobe Typekit web fonts. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

      When you access our pages, your browser loads the required fonts directly from Adobe, in order to display them correctly on your end device. In doing so, your browser establishes a connection with Adobe servers in the United States. This gives Adobe notice that our website has been accessed from your IP address. When providing the fonts, Adobe states that no cookies are stored by Adobe.

      Adobe has certification in accordance with the EU-US Privacy Shield. The Privacy Shield is an agreement between the United States and the European Union, which is intended to ensure compliance with European data privacy standards. Further information is available at The use of Adobe Typekit web fonts is required in order to ensure consistent typefaces on our website. This constitutes a legitimate interest within the meaning of art. 6 para. 1 lit. f GDPR.

      For more information on Adobe Typekit web fonts go to

      Adobe’s data privacy policy is available at
  22. Data protection officer
    1. ROS RollenTechnik GmbH has appointed as the external data protection officer the company Ingeneurbüro HCH and contact Heiner C. Hollekamp.

      Dr.-Ing. Heiner Hollekamp
      HCH Ingenieurbüro
      Badiek 12
      48683 Ahaus
      Ph. 02561 865 866

      Any data subject may contact our data protection officer directly for any questions and suggestions in relation to data privacy at any time.